FJT – The Stories of Aroma in Nature

Posted by

On 12/02/2024

Brand Culture

“FTJ” is a new fragrance brand launched by Hong Kong Flolenco Group in 2022. Inspired by Nordic culture, sourced from natural plants, it explores how to improve the texture of life with fragrance as carrier. In accordance with the strict standards and with the senior perfumers’ production with originality, we are committed to creating the senior fragrance products with lasting fragrance and elegant fragrance.

Focusing on the post-80s and post-90s people who are pursuin life quality and style, “FTJ” looks for the story of aroma in the Nordic culture and aesthetics, adds smell to the philosophical thinking of time and space, integrates emotions.and achieves natural, unique and comfortable aroma experience.

FTJ Chief Perfumers

Christian Provenzano

Innovation

Has created critically acclaimed fragrances for several major international brands. Specialising in Creating unique and innovative ideas for brands.

Achievements

Created fragrances for many prestigious brands including: Agent Provovateur, Jasper Conran, Clive Christian, JoMalone, Penhaligons, lllamasqua, Yardley and Boadicea.

• FT J Guest Chief Perfumer

• World-renowned Master Perfumer

Cynbel Makinen

(Finland)

Worth Andersson

(Sweden)

Brand Story

When the boy opened the gift from the girl, he saw a card in the gift box, writing with the girl’s confusion: What is love? The boy gave a scented candle as a gift in return. And wrote in the gift box: Love is that I’ll be there when you need a hug; if I can’t, it’ll hug you for me.

This is a Nordic romantic love story that the founder of FTJ heard while traveling in northern Europe. From then on, he has been very enthusiastic about “images expressed by smell”: “If there is a carrier to convey emotions, such as smell, it can also let people convey their inner feelings implicitly. It is just like a postcard sent back from overseas.even if the people in love can’t be together, they will miss each other. “

So FT J came into being.

From different perfumes, we can feel the natural aroma and the painstaking efforts of the perfumers, while different aromas represent different meanings and every kind of aroma tells a story, no matter the fresh floral and fruity aromas, or the steady woody aromas.

The story about aroma explored from Nordic culture and aesthetics is pure and straightforward, which has the power of heart even in the severe winter.

1. FROM THE NATURE:

Made with CPL (UK) and Chivaton (France) botanical fragrances, safe and reliable.

2. PRODUCTION WITH ORIGINALITY:

International senior perfumers make the perfume with originality in accordance with strict standards to ensure long-lasting aroma and elegant fragrance.

3.DESIGN AESTHETIC:

Supported by Nordic culture and design aesthetics, each fragrance product is a work of art.

Flameless Aromatherapy

There must be light, and all living things enjoy the splendour of life because of light.

New Inspiration

A warm touch, as vivid as a natural raw stone; Activating the cap, the scent opens up to multiple transformations that The scent is alive and well. A new way of thinking about scent. A new inspiration, a fragrance that moves with the new.

Nordic Realm

The Nordic realm, Is the kingdom of snow and ice; Winter slows down here. The snow and the long dark nights does not sweep away the human traces. The story of this place is told to you in the scent.

Ice Story

Clean water, with ice as an edge; Thousands of changes in snow and ice, showing the endless forms of water and ice. The standing mountains, the magnificent glaciers. The sonata of water and ice is much more than that.

JING – Small Silver Bottle

As humans depend on nature, they are also very sensitive to the changes of the seasons. In Svalbard, spring is fragile and fleeting, a time of rebirth of green vegetation, and people make wishes at the beginning of a new year to chase the scent of new life in spring. When we conceived the “Realm – Little Silver Bottle” series, it was the moment when winter was approaching. Whether it is the cold winter of the times, the change of seasons, or the ebbs and flows of one’s life, spring is still waiting ahead.

Alps

With the unique charm of each mountain, the mountain itself is more like a father, guarding the creatures that inhabit it. the higher you go, the less vegetation there is. But for the mountains , the higher you go, the closer you get to the attitude f the mountains.